MARKETING
HERO BANNERS
Here are a few examples of hero banners I've created for the TMD homepage. The brand prefers to showcase different perspectives of the clothing they wish to promote, presenting them in a style reminiscent of a high-fashion magazine spread.
The Middle Daughter, Girls’ Fashion Brand
SOCIAL MEDIA/EMAIL
The B2C marketing for TMD primarily focused on reaching customers through email and social media, often repurposing the same materials for both channels to create a cohesive experience. These materials included both static and motion images. I particularly enjoy creating motion images for emails, as they add an extra layer of interest and excitement—especially for a kids' fashion brand, where audience engagement is essential. Motion images also allow the brand to showcase multiple products in a single frame, and when used as hero images, they instantly highlight key collections to the reader.
PROMOTIONAL VIDEOS
I had the opportunity to attend the photoshoot for the ‘SS24 Exclusives’ collection, where I filmed behind-the-scenes footage of the models and the collection itself. The clips I captured were compiled and featured in the homepage banner. Additionally, I created short clips highlighting individual dresses, which were used as promotional content for social media and email campaigns.
JRP Distribution, UK Distributor of Branded Automotive Products
SOCIAL MEDIA/LINKEDIN
Since JRP's customer base primarily consists of an older age group, the brand focuses on promoting products that are currently in demand within that demographic in terms of the automotive industry. Factors like weather and occasion also play a significant role in shaping content decisions, including the monthly promotional prints sent to subscribed customers.
PRODUCT MATERIALS
Projects at JRP involved creating promotional visuals to showcase new product launches on the website and Amazon, emphasising key features, materials, and selling points. The majority of the brands under JRP offer products designed to assist customers with their cars, such as equipment and accessories. Therefore, it was crucial to ensure that the visuals clearly communicated the product's use and features.
SCENT
BOMB
Brands like Scent Bomb focus on simplicity, with products that speak for themselves, primarily aiming to showcase the scents they offer. In this project, I had the creative opportunity to develop visuals that captured not only the essence of the scents but also the emotions the brand evokes in its consumers. I used imagery of explosions to represent the intensity and power of the fragrance, combined with fruit elements to give the audience a tangible sense of what the bottle contains and what the scent might feel like.
PENNY FREEDOM, Invoice Finance
SOCIAL MEDIA
The brand required clear and informative infographic images to show its target audiences how they work and what to expect from Penny Freedom. The use of videos and quick clips enabled to show this, as well as maintaining a fun and modern approach to a subject such as money and invoicing.
YOUTUBE ADS
To spread awareness of Penny Freedom, I also had the opportunity to create Youtube Ads. I used After Effects and created the graphics within the video using Photoshop, and followed the script of the voiceover the company had provided me. It was important to stay on brand throughout the video, keeping it short and sweet.
Digital Art
Videography